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Role 4Provides technical assistance

Agromercado (antes Sierra y Selva Exportadora, Midagri)

As Agromercado (formerly Sierra y Selva Exportadora), it provides technical and commercial assistance to producer organizations, from certifications to business roundtables and connections with buyers in Peru and abroad.

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01How it helps

How can Agromercado help your biobusiness?

What it offers

technical assistancecommercial coordination

Who it serves
Associations and cooperatives
Products
Brazil nut, Quinoa, Dairy, Alpaca fiber, Coffee, Cacao
Where it works
All of PeruWith documented presence in: Madre de Dios, Puno, Cajamarca, La Libertad, Junín, Ayacucho, Arequipa, Tumbes, Áncash, Tacna, Moquegua, Loreto, Ucayali, San Martín

How do you access Agromercado?

Can you apply directly?
Yes, it serves biobusinesses directly.
Do you need a business that already operates?
Yes
How hard is it to access?
Moderate access
Do you pay or co-fund?
Free
Where does the money come from?
Public

Mapping classification: Government program that provides free technical and commercial assistance to producer organizations, such as the RONAP association in Madre de Dios. It serves organizations that are already formed and the source does not describe a simple enrollment process, hence medium complexity.

Go to the official website ↗See other organizations for «I'm already operating» →
02Overlaps

Who does Agromercado overlap with?

Organizations in the map working on the same products in the same departments. It is not a declared relationship: it is an overlap in the data, useful to look for synergies.

03Sources

Sources and references

Dated public data behind this profile. What is published does not reflect everything an organization does.

  1. It runs investment projects such as ProQuinua in Puno, with 1,451 producers from 23 organizations, and ProLácteos in Cajamarca, La Libertad, Junín, Ayacucho and Arequipa, with 2,099 producers and 87 artisanal cheese plants. El Peruano: Midagri: Agricultura familiar supera los S/ 908 millones en ventas impulsadas por Agromercado

  2. It organized Conecta Café 2026 in Moyobamba, with the Regional Coffee Technical Table and the Regional Government: purchase intentions of S/ 13,900,000 (399 t of coffee) among 33 sellers and 12 buyers. Agraria.pe: «Conecta Café San Martín» generó intenciones de compra por S/ 13.9 millones

  3. As Agromercado, in 2025 it served more than 27,000 producers and brokered sales of S/ 467.3 million (S/ 195.4 million domestic and S/ 271.9 million international), with 348 commercial coordination plans. El Peruano: Midagri: Agricultura familiar supera los S/ 908 millones en ventas impulsadas por Agromercado

  4. It organized the oregano business round with organizations from Tacna and Moquegua: purchase expectations above S/ 6,700,000 and more than 100 business meetings. Agraria.pe: Rueda de Negocios de Orégano generó expectativas de compra por S/ 6.7 millones

  5. As Agromercado, it opened its Tacna office, which will initially serve ten producer organizations; it prioritizes tara and prickly pear (cochineal) and oregano (more than 90 producers and a target of more than 20 t in 2025). Agraria.pe: Inauguran sede de Agromercado en Tacna

  6. As Agromercado, it opened its Tumbes office (provinces of Tumbes, Zarumilla and Contralmirante Villar), with cocoa (more than 90 producers and a 5 t target), lemon and banana as chains. Agraria.pe: Agromercado inaugura nueva sede en Tumbes

  7. With the Ucayali Regional Directorate of Agriculture and the Municipality of Yarinacocha, it organized the 2025 Camu Camu Trade Meeting: ten organizations and 39 business meetings, with intentions above S/ 400,000. Agraria.pe: Encuentro Comercial del Camu Camu Ucayali 2025 generó intenciones de negocios por más de S/ 400 mil

  8. It brokered the sale of 3.5 t of camu camu from the Villa Lagunas association (Alto Amazonas, Loreto) to the agroindustry Amarumayu SAC, based on a diagnosis made since December 2024. Agraria.pe: Productores loretanos cierran negocio de 3.5 toneladas de camu camu con industria de jugos

  9. With FAO, it promoted in Huaraz a trade meeting of 24 producer organizations with purchase intentions of S/ 6,400,000, including interest in guaranteed purchase of native potatoes from Aija. Agraria.pe: Encuentro Comercial en Áncash generó S/ 6.4 millones en intenciones de compra de palta y fresa

  10. Its commercial coordination led the Association of Organic Collectors of the Peruvian Amazon Nut (RONAP), with 50 producers, to sell 30 tons of organic Brazil nuts to France; it has assisted the association since 2019 from its Madre de Dios office. Agraria.pe: Productores de Madre de Dios exportarán 30 toneladas de castaña orgánica a Francia